News & Press

Press Release: Airpush Partners with Nielsen and Three Leading Brands, Releases the World’s First Virtual Reality Ad Effectiveness Study

Los Angeles, CA (December 8th, 2016) – Airpush (www.airpush.com), the leading mobile advertising company and creator of the VirtualSKY platform, today announced the release of the world’s first and most comprehensive Virtual Reality Advertising Effectiveness Study. The study, conducted by Nielsen Research and in partnership with POST Cereal, PETA and Charity:Water, leveraged scientifically accepted methodologies to quantify advertising effectiveness metrics on both Virtual Reality and traditional digital video formats.

The purpose of this study was to better understand the consumer impact of VirtualSKY’s ExperienceAds, an exclusive interstitial ad unit that delivers 20-45 second, 360 degree advertisements to consumers at natural breaks in other VR apps. In particular, the research sought to compare the effectiveness of ExperienceAds to that of more traditional advertising environments, such as VAST video, online video and broadcast television, at driving brand lift in four key metrics that brands consistently use to gauge advertising effectiveness: Content Engagement, Brand Perceptions, Brand Behaviors and Brand Integration Perceptions.

The results of the study demonstrated that advertising in Virtual Reality was between 1.5 and 18x more effective than more traditional video advertising, depending on the content and metric. Highlights included brand recall, which was at least 8x more effective across all brands when immersive VR ads were utilized, as well as intent to share, which was at least 2x.

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Post Dives Into Virtual Reality With Fruity Pebbles Pre-Roll Push

Viewers of Post Fruity Pebbles’ virtual reality content will be sprayed with water guns and pummeled by dodgeballs in an immersive 30-second pre-roll spot beginning next week as part of the brand’s lighthearted “Yabba Dabba Doo” campaign. The ad, which takes the viewer through a series of colorful, vibrant activities like painting a mural and jamming with a garage band, marks Post’s first foray into the world of VR marketing and will run on multi-platform apps VirtualSky and StartApp.

What truly sets Pebbles’ effort apart from other marketers’ attempts at VR marketing is that it’s a more guided, deliberately organized experience. Whereas many VR experiences “drop the user into an environment and let them explore” for an unlimited amount of time, Pebbles created an edited ad featuring 360 visuals, according to Brian Hurley, creative lead at agency Public Works. Few other brands have limited themselves to shorter VR ads in order to complement users’ real-life experiences, Mr. Hurley claimed.

Mr. Hurley pitched the idea for a virtual reality spot as a natural extension of the “Yabba Dabba Doo” campaign, which he said centers on the notions of “going, creating, exploring, having fun and pushing yourself to do more than you normally would do.” Venturing into the relatively uncharted territory of VR marketing, he said, is a reflection of the campaign’s ethos.

Pebbles’ Senior Brand Manager Oliver Perez said, “A bowl of Fruity Pebbles creates this kind of overload sensory experience, and VR does that exactly. That was kind of the parallel for us.”

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Business Insider: Meet the Virtual Reality Ad Network

With VR headsets like the Oculus Rift and HTC Vive selling out in minutes and Samsung bundling in its Gear VR with pre-orders for its latest Galaxy smartphones, the virtual reality trend is entering the mainstream.

It was little wonder the marketing community would look to jump on board — travel brands have been using VR videos to show off their destinations to would-be customers, automakers like Volvo can give people a test drive of their vehicles, and airlines are using VR as in-flight entertainment.  But it’s probably more surprising that ad tech companies are jumping into VR — who wants to be served with ads when they’re fully immersed in a virtual world?

Late last year, mobile ad network Airpush launched a “virtual reality ad network”: VirtualSky. It claims to be the “first platform of its kind,” allowing advertisers to create ads to serve into more than 4,000 virtual reality apps and games. Its platform plugin is designed for game engines, so VirtualSky is confident its ads will work with every single VR operating system and hardware as it launches.

Right now there are two virtual reality ad formats on offer. There’s a kind of pre-roll, called SponsorAds, which play 5-10 second VR videos when a VR app loads up. Then there are “ExperienceAds,” which act like Interstitials and play full-length 10-30-second commercials in natural breaks during VR content, such as between levels.

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Business Insider: PHOTOS: The Coolest Tech on Display at Mobile World Congress

Mobile World Congress in Barcelona is almost coming to a close.

The huge trade event played host to 2,000 exhibitors — ranging from well-known brands like Samsung and HTC showing off their virtual-reality headsets to smaller firms with cool robotics and “internet of things” applications.

Unlike other years, the newly announced phones were almost secondary to the other cool gadgets on show.

There’s a lot to take in and the event can be difficult to navigate. Business Insider jumped on a tour of the venue with ad agency Havas Media’s SVP of strategy and innovation, Tom Goodwin, and its global head of creative technology, Jez Jowett, to be pointed to some of the best tech on display.

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Touchstone Research: The State of Advertising in the World of Virtual Reality [VR]

Every day there are more and more articles on virtual reality; what apps are coming out, which new companies have formed, or what the latest breakthrough is; but an issue that’s receiving less of a spotlight than it should, is advertising. Advertisers are eager to try to enter the world of virtual reality, and for a good reason; as technology changes advertisers must adapt and evolve in order to stay relevant; and virtual reality technology may help advertisers become more relevant than they have in decades.

Advertisers try really hard to create experiences that will engage audiences with their message. This is challenging because an ad is typically shown before, or in the middle of, a video. Often, the ad breaks the immersion and is unrelated to the video consumers were watching, and these are the better ads. The worse advertisements are pop ups, banners on websites, or Facebook recommending something that they should have no business knowing you like. Many people find themselves using ad blocking software just to try and combat some of these ads, which is why virtual reality is going to be the next big thing in advertising; but only if it’s done right.

The hallmark of virtual reality is putting on a headset, entering an immersive experience, and not taking the headset off until that experience is finished. This type of media viewing presents a unique opportunity for advertisers; however its one where they have to tread lightly. When an individual uses a virtual reality headset, they aren’t going to take it off and end whatever they’re doing in virtual reality; they’re a captive audience so to speak. During these sessions, which could include watching a video or playing a game, advertisers can create brief ads which the user will almost have to watch; either that or end their VR session all together. The unique opportunity here is to create ads which people don’t mind watching, and some companies are already working on this.

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VRJournal: Ad:Tech New York Showcases Virtual Reality’s Move Into Mobile Advertising

Last week, ad:tech New York played host to a dazzling array of pioneering new technologies hastening the evolution of sophisticated and efficient advertising in the modern mobile age.

Not surprisingly, virtual reality was a familiar fixture in the booths of many companies with new technologies to tease at the conference and exhibition.

As VRJournal first reported in October, Airpush recently lifted the curtain on its first-of-a-kind virtual reality ad network named VirtualSKY. Fittingly, the Airpush crew came to ad:tech to showcase their VR demo app, which depicts a VR shooter game that users can experience within a VR headset (a Samsung Gear VR).

VirtualSKY placed 10-30 second immersive ‘Experience Ads’ at natural breaks in content (for example, between levels in the game), transporting viewers into the world of the ad with 360 degrees of video and sound.

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Mobile Marketing Watch: Airpush Unveils Virtual Reality Ad Network ‘VirtualSKY’ at Advertising Week

Mobile advertising has entered the age of virtual reality. That much was clear Thursday morning in New York, as Airpush rolled into Advertising Week to unveil its virtual reality ad network.

Named VirtualSKY, the platform is Airpush’s latest attempt to move the needle in mobile advertising by introducing VR to premium advertiser experiences.

As tech behemoths like Facebook, Google, and Samsung step up to take virtual reality into the mainstream, Airpush is similarly doing its part within this pioneering parade. But is mobile advertising ready for virtual reality? Airpush thinks so.

“VirtualSKY has been designed from the ground up to deliver gorgeous, immersive, virtual reality advertisement experiences from the world’s top brands and advertisers into virtually any VR app,” the Los Angeles-based ad network explained in a news release.

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VRJournal: Airpush Introduces Mobile Advertising to Virtual Reality with VirtualSKY

Virtual reality has come to mobile advertising. And we have Airpush to thank for it. The innovative mobile ad network is launching VirtualSKY, a new platform that brings mobile advertising into the age of virtual reality.

“VirtualSKY has been designed from the ground up to deliver gorgeous, immersive, virtual reality advertisement experiences from the world’s top brands and advertisers into virtually any VR app,” Airpush explained following its announcement during Advertising Week on Thursday.

According to the latest industry estimates, virtual reality is on pace to reach $4.7 billion in sales of software by 2018. And Airpush is shrewdly harnessing this early momentum for the long-term benefit of mobile advertising.

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Press Release: Airpush Launches VirtualSKY, a Virtual Reality Ad Network Dedicated to Providing Immersive Advertiser Experiences at Scale

New York, NY (October 1st, 2015) – Airpush (www.airpush.com), the mobile advertising leader integrated into over 150,000 mobile apps, has announced at Advertising Week that it will be launching a completely new platform that extends its reach into the emerging world of Virtual Reality. The platform, named VirtualSKY (www.virtualsky.com), has been designed from the ground up to deliver gorgeous, immersive, virtual reality advertisement experiences from the world’s top brands and advertisers into virtually any VR app.

Virtual Reality, one of the most exciting and fastest growing segments of the consumer electronics segments, is projected to reach $4.7 billion in sales of software by 2018. Currently, there is no scalable monetization solution for VR developers to earn reliable revenue, and no way for advertisers to place ads within content.

The VirtualSKY platform is the first of its kind, finally conquering the two elements that have previously prevented advertisers from reaching huge numbers of consumers in VR: slow load times and scalable inventory. Because virtual reality files are extremely large, VirtualSKY has been developed using a proprietary technology that enables incredibly fast, pre-cached streaming of experiences that nearly eliminates load times and skipping. This enables quality, high-res experiences to be seamlessly integrated into VR content with little or no disruption to the user experience. This, combined with the fact that the Airpush network is already integrated into more than 150,000 mobile apps around the world, means the platform is projected to expand at a rate that will bring campaign scale in line with other digital mediums faster than any other offering in the space.

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